Anmol’s dream lite biscuits : Journey to becoming the ultimate tea time snack

The journey of Anmol’s now famous dream lite biscuit started in the year 2007. In the attempt of staying relevant in the fmcg sector the innovators of Anmol came up with the concept of sweet & salty thin crackers.  The product was immediately called out by biscuit patrons and received immense backlash. Highly comforted with the predominant definition of biscuit, people were hesitant to try something which was this thin and salty. However, the dream lite biscuit  gradually grew onto Indian biscuit lovers for its distinct taste and shape. For a country where tea times are incomplete without biscuits and cookies, it was a big spin.  A couple of years later, dream lite became a niche in its category and continues to be the same even today. The idea of a biscuit segment like dream lite has already been adapted by all of its competitors. Once a victim of ‘cancel culture’ now dominates its segment. Company info :  Anmol Industries is one of the leading manufacturers and...